For brands, this presents both a challenge and an opportunity. The challenge is to evolve and embrace the change. Social media marketing, in particular, is a major part of the ongoing changes in communication strategy. The opportunity is to leap ahead of your competition who are holding on to ‘old model’ communication. You can choose your competitive edge and connect with your consumers in the social mediums where they live. You can choose to super-charge your social media strategy with considered influencer marketing.
The rise of digital media and the proliferation of screens have all played a direct role in changing the habits of consumers. Consumers control what content they read and view and are quick to ignore messages. So it’s ever important to understand your consumers and partner with those they listen to and watch. This is your first step to effective social marketing.
Our TIA influencer community have loyal followers, Australia wide, that actively connect with them because of the influencers’ genuine and relatable content.
TIA can match your consumer targets with influencer audiences and advise how to weave your message into influencer stories. Placing your business in a powerful platform of high impact.
Lets explore today, how TIA's approach to influencer marketing can take your business closer to achieving your current brand and promotional objectives.